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Whether you need to know how a new product, brand or service will be received, or want to understand consumer behaviours and turn research into a tactical business tool, our experienced team of specialists will deliver the information that gives your business the right steer.

We combine ideas with capability and skills gained over more than fifteen years of working in the research industry within and outside Africa to explore the fertile ground of unarticulated (latent) needs.

Whatever your business challenges, our tailor made approaches are designed to put your target at the core of your brand and strategic decisions in general.

Be it qualitative, quantitative, PAPI or CAPI, we have a culture of relentlessly challenging our clients to adopt fresh ideas to enrich the more traditional methods.

CONSUMER IDEAS - Marketing & Social Research Consultancy